Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

At Frontiers Health 2025, the conversation around global brand launches was evolving rapidly – and EVERSANA and its agency team at EVERSANA INTOUCH’s leadership is at the centre of that shift. In a ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024. This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

AI technology has transformed personal branding by providing various tools and resources that allow individuals to enhance their digital presence, refine their branding efforts, and maximize their ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

This case focuses on branding strategies for hypothetical new products being considered by Tesla, a leader in electric vehicles and sustainable energy technology. In the case, Tesla is exploring four ...